In today’s booming economy, businesses and customers are using online apps for marketing products and buying goods and services with greater frequency. Food delivery apps are the latest technology to hit the market, and they’ve quickly become the norm for people who enjoy having fresh, hot, delicious food delivered right to their homes, offices, or barracks. And food establishments— from fast food places to specialized restaurants—are scrambling to implement this reliable, consumer-friendly tool. These businesses are vying for both customers and digital space, and turning to existing food delivery apps has helped them thrive. Restaurants that ignore this swiftly growing, easily accessible technology might soon find themselves facing a very untimely death.
This blog isn’t about being grim, though, so let’s talk about the positive. If there’s one thing I know, it’s that restaurant owners/managers are pretty well-versed in maximizing business using the latest technology—and they’re always willing to take a few tips from customers, employees, and other owners/managers.
So, consider the following:
Many people look forward to getting home or back to their hotel rooms, kicking off their shoes, and relaxing after a long day at work or other activities—and heading back out to find something to eat sounds more like a chore than a pleasure. They’re tired and ready to cozy up to the TV and want to enjoy their food in more comfortable surroundings. Using a food ordering app might be just what they need. Customers can gain access to your restaurant menu, read the excellent reviews posted by past customers, and order from the comfort of their home/room/barracks without getting out of their comfy chairs!
Have a specific forte.
The restaurant industry is awash with choices, and creating menu items that make your establishment stand out is essential. Ask yourself: What unique dishes do I offer? Do my recipes use a special sauce? Are certain foods slow cooked? Is there an award-winning dessert? Do you serve meals that taste like home-cooked meals? Highlighting what makes your menu items different from all other restaurant offerings will attract more foodies, which, in return, generates more income. But, remember, whatever your forte, customers should always feel comfortable knowing they’re ordering food from a place that focuses on cleanliness and nutritious fare.
Offer location-specific food.
Is your restaurant in an area where an abundance of local offerings are available? For example, most people who live in or visit a coastal area look forward to eating fresh local seafood rather than imported frozen fish. If a particular food is available locally, use it! I guarantee that tourists don’t travel to South Dakota for its seafood.
Prepare customized meals.
Preparing customized meals for all ages and occupations can help your eatery grow. Busy parents may have little time to prepare nutritious meals for their children and might be relieved to know you provide balanced, meticulously prepared alternatives for their little and not-so-little ones. In fact, every grown-up can benefit from this time-saving option, as well. Everyone has days when they don’t have time or energy to prepare a meal, and having an easy alternative can make all the difference in the world. Likewise, delivering customized meals for various functions can be highly profitable. Providing catered or customized meals has the added benefit of greater exposure to a large number of people who may otherwise have never heard of your restaurant.
Use promotional codes, special offers and discounts.
Customers love promotional codes, special offers and discounts because they get more value for their hard-earned bucks. Who doesn’t want that? And the more value you offer—along with quality, of course—the more you’re going to reap rewards in the form of repeat customers. Maybe math wasn’t your favorite subject in school, but I guarantee you’ll love this equation: Promotions/special offers/discount + food delivery app = delighted customers + repeat orders. And we all know what that means…more profit!
Are there any particular aspects of restaurants and food delivery apps you’d like to discuss? If so, leave a comment, and I’ll get back to you soon!